LIZETH ANAYA-OJEDA
LIZETH ANAYA-OJEDA
Ripley, the Casemaker
Designing responsible, inclusive AI
Rales Fellow at Carnegie Mellon University
First-generation, dual master’s student
Raised in the Southwest
Projects that blend strategy and design
Here are a few projects that highlight the types of work I do:
FEATURED WORK
Digital Asset Management (DAM) Research & Strategy
UX Research | Product Strategy | Project Management | System Evaluation
01Product Landing Page Optimization
Product Management | UX Design | Cross-Functional Leadership
02Digital Advocacy Platform for WIC Association of NYS
UX Research | Product Design | Prototyping | Project Management | Human-Centered Design | Advocacy
03
DAM Software Research and Procurement
Led research and evaluation for a Digital Asset Management solution, uncovering user pain points, assessing vendors, and delivering a strategy that streamlined workflows, improved asset discoverability, and aligned cross-functional teams.
Product Landing Page Optimization
Directed a cross-functional redesign of three product pages, collaborating with marketing, content, web, and executive teams to refresh content, optimize demo flows, and enhance user experience and brand credibility.
Ripley - The Digital Advocacy Platform for WIC Association of NYS
Researched advocacy process constraints in New York State and developed Ripley, an AI-powered platform that collects and organizes participant feedback to help lobbyists tailor messages for specific legislators.
Let’s Connect
I’d love to hear from you! Whether it’s about potential collaborations, questions about my work, or just to say hi.